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Mad Men and the Artists Tony Rawlins Wednesday 12 September 2018

 How the advertising industry has exploited fine art 

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns. This talk describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day, fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony. In what should be an entertaining and informative lecture, Tony Rawlins uses a wide range of visuals and video to show examples of the original works, the creative process and (not always entirely successful) advertisements that are the end result.


Tony Rawlins started his career in advertising in 1965 as a mail boy in J. Walter Thompson. He worked as account director in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years.